Political marketing: theoretical and methodological weaknesses

Abstract

This text seeks to expound on some theoretical and methodological weaknesses that are inherent in political marketing, it understood as a method to diagnose the socio-political context, to the knowledge and strategic management of the media, in order to generate an attractive image the leader or candidate that generates its success or power conservation. Thus, this paper reflects on issues such as operational uncertainty, uncertain causality, and methodological eclecticism, that reveal the complexity and constraints that political marketing has put into play, because its action within working unstable and unpredictable. Whereupon, who intends to venture into this field of study or work must learn to recognize these weaknesses and develop strategies to circumvent them or reduce them, but this scenario is always transformed as the world evolves and humans, so always remain questions and more questions about it...