Interactive video game: Potosí investments and companies “Mr. LAG”, lessons for business sustainability

Abstract

LAG Week is an innovative space that combines academic, business, and cultural activities. Due to the COVID-19 health crisis, the 17th edition was held virtually, creating a comprehensive virtual experience from registration to interaction with program activities, which included a video game. The objective of this research is to describe the procedures and results obtained for the planning, development, and execution of a project focused on providing remote and playful training to attendees on global financial investments and local businesses based on sustainability issues through an interactive video game. The methodology used is based on an intervention model grounded in multidisciplinary collaboration through four stages for its execution. The main results are characterized by the development of an English-language video game based on 70 questions that competed with a total of 551 attendees. The implications were based on the in-person limitation, where attendees had to consult information prior to the activity, as well as the equipment and network conditions of each participant. The main finding is based on the continued importance of incorporating information and communication technologies into virtual academic events to provide innovative, playful, and interactive experiences that promote learning and real-time interaction.